Case Studies

Embracing a Breakthrough Future

Morrison-Maierle Inc.

Founded in 1945, Morrison-Maierle is an Engineering News Record “Top 500 Design Firm” and an employee-owned company.

ISSUE

Pursue significant growth without losing the family spirit that inspires deep loyalty from employees and clients.

APPROACH

A vision development session tapped into the innate creativity and commitment of 40 participants from all levels of the organization. Initial session work focused on re-examining the company’s existing assumptions and understanding the principles behind breakthrough performance. This moved participants past habitual thinking and opened up the possibility of true innovation.

METHOD

Detailed backcasting and forecasting approaches created vivid pictures of two alternative futures. Comparing and contrasting the two yielded specific data about Breakthrough Projects required to move from the forecasted future (representing an improved version of the status quo) to the backcasted future, representing breakthroughs in quality, creativity, and growth. Merging the two presented viable plans to achieve the organization’s goals.

RESULT

A new picture of what the company can achieve between now and 2020. Dozens of specific ideas for Breakthrough Projects to be implemented over the next seven years. Within the 40 participants, high levels of commitment to lead the change effort.

“New Line’s breakthrough approach to strategic planning has been the impetus to shift our culture to greater adaptability and accountability. In less than a year there were already marked improvements in efficiency, collaboration, and decision-making. I’m excited by what I see.”

Bob Morrison

President / CEO, Morrison-Mairle Inc

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